Social Networking Lesson #7 - 10 Things You Can Do Right Now to Improve Your Online Presence

If you are a little overwhelmed with all the information
regarding social media, then there are 10 simple rules that
you can follow. Apply all 10 of them to your business to get a
feel for works for you, or dive deep with just one method.

Rule #1 - Start a Blog

Blog. Please. That's the first priority. Set up a blog, a
personal blog, a business blog. It's easier than you think. Use
an existing blogging site such as Blogger.com or GOingOn.com or
install your own branded blogging site right on your own server
by using WordPress. And, WordPress is free. 

Rule #2 - Blog Like Crazy 

Create your profiles sooner rather than later because if someone
else takes them, they are gone forever. This is referred to as
cyber squatting. So get busy  get out there now and start
creating your profiles. You can use Open Social to make the
filling out of each profile as easy as 1,2,3 and a click of a
button. 

Rule #3 - Upload Lots of Photos 

Upload as many good photographs as you have. Now this doesnt
mean you should be uploading pictures of you dancing on a table
top wearing a lampshade, as these types of photographs will hurt
you not help you. Customers and potential customers want to see
photographs of you participating and your company in action.
Your audience want to put a face with your company. 

Rule #4 - Podcast Often 

You can use the free audio software on your computer or invest
in a relatively cheap camera. Podcasts can run 24 hours a day.
Once youve created your podcasts theres no cost associated
with providing them to your customers and potential customers
and they offer a great deal of value in building your business.
Do interviews, training lessons, and any other type of podcast
that is interesting, entertaining, and relevant. 

Rule #5 - Upload all the Videos You Can Create

Post videos, more videos, and then some more videos. They can be
customer videos, training videos, or entertaining videos. So
grab the video camera and get out there and start interviewing
customers and anyone else that can provide valued information.
Pictures are worth a thousand words and a happy customer smiling
is just that.

Rule #6 - Immediately Set Alerts 

Alerts are a must. When people are talking about you and your
business you want to be alerted as to what they are saying and
when they are saying. This information can be useful in creating
powerful social media campaigns. 

Rule #7 - Get Connected with Everyone 

Get connected by signing up to LinkedIn, Facebook, Twitter, and
other social media sites. On your email signature put that you
have a LinkedIn, Facebook, and Twitter account. Also include it
on your business cards, on your letterhead, and anywhere else
where there is an opportunity to promote your social media
presence. 

Rule #8 - Comment on a Multitude of Blogs

Commenting on blogs is a bit like having a chat at a cocktail
party, or other type of event. Just as you would not walk into a
cocktail party or event walk up to a group thats chatting and
tell them your name and your business, you shouldnt do it on a
blog. Posting a comment on a blog is fine but you dont want to
come across as rude. So first listen by reading the posts and
then make a comment post. Its okay to be controversial or voice
your opinion even if it doesnt agree with the posters opinion,
but you must do it in a manner thats respectful. Theres a
great opportunity here to promote your business so dont miss
out on it. 

Rule #9 - Explore Social Media 30 Minutes Per Week

Every week you should explore social media for at least 30
minutes. Of course, longer is better. So why not grab a cup of
java and park yourself in front of your computer for 30 minutes
and start searching. Using Google search engine is an effective
way to search for and find social media sites. This is also a
good way to look at expanding into other social media sites. 

Rule #10 - Exercise Creativity

Of all the rules, this is by far the most important. Have
some fun and let your creativity flow. Know what your customers
want and expect and then provide that to them in a manner that
catches their attention. Remember your audience wants
transparency, authenticity, to be able to communicate openly,
and to have a little fun. 


To Your Success,
YOUR NAME

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